Red Cross Award for the Liquid Love Service Project

On the 20th of March 2019 the SSIO was invited by the Australian Red Cross Blood Service NSW to honour blood donation contributions through their Red25 programme.

The Australian Red Cross Blood Service has united with organisations and community groups around Australia to create a powerful movement called Red25. This initiative is designed to get organisations such as community groups, workplaces and universities to provide 25% of the total donations required by Red Cross Blood Service.

The event was attended by our National President Singanayagam Indrapalan, Community Engagement Referent Nalini Kumar, and previous Liquid Love project coordinators Jaslyn Doshi and Kailaesh Raveendran. During the event, the SSIO was acknowledged for our continued support of donations and, and the group discussed strategies to progress in the future. SSIO Australia was presented with the 2018 Achievement Certificate, honouring the donations made last year.

In 2018, the Liquid Love project expanded to become a year-round initiative by the Sai Young Adults wing. 718 donations made last year, translating to 2,154 lives saved and exceeding the initial goal of saving 2,000 lives.

A light-hearted friendly competition between the states and territories of Australia saw Queensland take top honours, saving 759 lives with their donations, followed by New South Wales on 567 and Victoria on 483. Updated monthly statistics were shared electronically to keep donors informed of the progress towards the goal. All these numbers saw the other states and territories extra keen to close the gap in 2019!

The campaign kicked off in early 2018 with the Regional Liquid Love Representatives (RLLPs) visiting their respective centres to inform and educate members on the importance of donating blood, the critical shortages faced in Australia, and how members could get involved in donating. Devotees across Australia were fascinated by the promotional video compiled by the young adults to show that “you don’t need a cape to be a superhero”, which was the theme for the year. Donors were also eager to share photos of their donation experience on the Facebook Liquid Love group page in order to encourage other members to donate.

The programme additionally served as a way to further intensify the spiritual discipline practice for many young adults in the lead up to the Prashanthi 2019 pilgrimage. As part of the Spiritual Discipline Plan component #ServeSai, young adults were encouraged to contribute towards blood/plasma donation by being rewarded points within their respective regions for undertaking various Liquid Love activities (e.g. donating, taking a friend to donate, driving donors etc). The young adults took to this challenge with aplomb, supporting one another through lifts and encouragement.

With so many people pouring out immense love from their hearts (and veins) to support this incredible cause in 2018, it’s exciting to see where 2019 will take this truly transformative programme!